The formula for ecommerce growth is simple: Traffic x Conversion = Sales. Therefore, conversion optimization is arguably the second-most important pillar of your brand's omnichannel strategy, right after SEO optimization. In Part II of this two-part, special edition strategy webcast series, OneSpace CEO Stephanie Leffler joined Edge by Ascential's Chris Perry to discuss the latest insights on accelerating conversion, as well as the actions and best practices brands can activate immediately to increase shopper engagement for increased conversion, ultimately leading to improved search rank and increased traffic to continuously drive that ecommerce growth formula.